Sofía
Cándano Laris
Sofía Cándano is a Mexico City-based communications strategist working across strategy, storytelling, positioning and creative direction.
She works with organizations and leaders to clarify their message, shape their positioning and develop communications that connect strategy with the people they need to reach. Her work spans strategic communications, editorial strategy, executive communications, brand and creative direction, thought leadership, communications systems and data.
Her career has moved across contemporary art and museums, startups, philanthropy and impact investing. She has worked with organizations at different stages of growth and across different sectors. That range has given her a broad view of how organizations work — and how strategy, story, creative work and audience understanding come together.
Strategy & Storytelling
At Village Capital, a global impact investing organization, she has worked closely with the CEO and leadership team on strategy and communications through pivotal moments of transformation. She has led a comprehensive brand refresh, developed communications infrastructure and organizational messaging, shaped flagship editorial work, built systems that help a distributed team communicate consistently and used impact and financial data to inform communications and tell a clearer story about the organization’s work.
She also writes and develops thought leadership for executives and organizations, including work published in Aeon Magazine, TechCrunch and ImpactAlpha.
* Contact
* To read a sample of her work, check out her latest article.
* @sofia-candano
Turn complexity into clarity.
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Turn complexity into clarity. 〰️
Video property of Village Capital / Creative Strategy, Direction & Production by Sofía Cándano